Love is Around the corner—Ecommerce tips for Valentines Day

January 28, 2009

In two weeks and a couple of days, love will emerge with a barrage of chocolate hearts, kisses and flowers; the colors red and pink will abound in the rush to find that perfect gift (for that perfect someone) with the aim of sweeping your the object of your affection off their feet. I still remember cutting out Valentines cards for everyone in my grade school class and the excitement I felt that night when I went to sleep—knowing that everyone else was doing the same thing as we geared up for the in-class card exchange the next day.
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Social Media: for the good of Mankind.

December 10, 2008

Maybe it’s the snow coming down like rain or the aspartame rotting out my brain, but I’ve really been having a hard time focusing lately (Simpson’s nod for those who might be wondering). For the past couple of days, I’ve found myself flitting from one post subject to the next—everything from the suicidal Pepsi Max campaign to how men and women respond to social media. But I’ve been unable to settle on a topic. However, there’s an issue (of sorts) that I haven’t been able to shake. I don’t know why. Perhaps there’s something in it that speaks to my own fears for someone I love very deeply (long story for another day). So permit me to state my case and then I’ll gladly swerve back to discussing the fun side of social media and the new Marketing Democracy.
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How Are You Going to Form a Connection to Your Consumers in 2009?

December 6, 2008

I have finally returned to the world of technology after learning how to be effective when your computer and your bberry are no longer at your fingers tips—disconnecting you from all aspects of your life. While I was incommunicado, I had to take a deep breath and think. How am I going to connect with everyone?
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The demonization of children? I didn’t realize kids were so unpopular.

December 1, 2008

Over the weekend, I happened to check out the blog of a former co-worker of mine: a rather brilliant strategist and British bloke with a wicked sense of humour. Two weeks ago, he posted a commercial for a UK charity named Barnardo’s: an organization campaigning against the demonization of children (yep. You read it right). This notion in and of itself left me dumbfounded. Then I watched the ad.
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Yes, Twitter is a News Source!

November 28, 2008

I was reading today, as per my regular caffeine-fueled morning ritual, and I happened to come across a rather interesting article in The Globe and Mail (to which this article owes its name).
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Is there beauty in function over form? Ugly sites vs. pretty sites.

November 26, 2008

Recently, I read an article on Scobleizer about the virtues of “ugly” sites. Comments such as “more sticky” and “generally more fun to participate in” were mentioned to justify the revenue driving power of “anti-marketing design”. That, and the notion there’s more street-cred (so to speak) in sites that look like my 5 year-old put them together. Why? Because they don’t look like blatant marketing ploys (just thinly disguised ones, in my opinion).
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