Share Your Favorite Social Media Sites Focused on Women!

February 4, 2009

I have spent much of my time on this blog sharing with you all of the articles and information that I have read—with the hope that it will help you better find ways to build one-to-one marketing strategies and channels.

I want to hear from you! What are some of your favorite  social media sites for women and business? What are some of your favorite social media sites that are focused on women in general? I look forward to hearing about some of your favorite blogs, best posts, sites and articles. As they come in I will feature these sites in my regular posts and let everyone one know who selected them!

Best Nicole


Love is Around the corner—Ecommerce tips for Valentines Day

January 28, 2009

In two weeks and a couple of days, love will emerge with a barrage of chocolate hearts, kisses and flowers; the colors red and pink will abound in the rush to find that perfect gift (for that perfect someone) with the aim of sweeping your the object of your affection off their feet. I still remember cutting out Valentines cards for everyone in my grade school class and the excitement I felt that night when I went to sleep—knowing that everyone else was doing the same thing as we geared up for the in-class card exchange the next day.
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Heralding the death of non-social media

January 27, 2009

I just read a great article (after which I named this post) in I Media Connection, written by Doug Schumacher. I Media Connection is a marketing community that posts all sorts of great marketing information. This article was as humorous for me as it was informative, as it talks about the fact that even if you make a conscientious effort NOT to participate in social media, it is ultimately inevitable that you already ARE—in so many ways!
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Social media builds and amplifies what people find interesting, regardless of where it came from.

January 23, 2009

In 1995 I was returning to Toronto from New York on a routine, almost commuter flight. Just as the plane landed upon our arrival at Pearson Int’l airport, the tires blew and caught fire. The plane skidded across the runway and abruptly stopped amid ambulances, fire trucks, police cars etc. You could see the flames outside the window, which appeared to be close to the engines. Suddenly, the chutes came out and the flurry of fleeing passengers began. People were trying to grab their bags from the upper baggage compartments, stewardesses were screaming for everyone to take off their shoes and get onto the shoot. As you took your turn and entered the door you saw that the drop looked like you were jumping from the CN Tower. With no time to think, you slid down at warp speed to be greeted by someone on the ground shouting for you to run…we ran towards a grassed section well away from the plane that still had flames coming from the tires that had blown and waited for a bus to taking us to a holding terminal. In those days most people did not have a cell phone or laptop—let alone the ability to provide a real-time account of what had happened. Lines formed with people on payphones trying to call their loved ones while sitting there for several hours. Not being in contact with anyone except for those that shared this experience kept this frightening event extremely insular.
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Social Media Wins in 09 Marketing Plans

December 30, 2008

In most of my postings I have not really shared too many articles dedicated to stats. Boy would my father be proud of this post! As an academic who focused on research and statistics, the facts do always lie in the numbers he would be sure to remind me! There is no question that brand evangelism in 09 will be driven by customer engagement. In these economic times that will affect the entire world—companies will need to utilize tools and marketing channels that will allow them to have a conversation with their customers. These conversations and the sharing of information will be a strong determinate to how you build your brand, share your story—the story that will engage and resonate with your target market.
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What is Viral Marketing?

December 23, 2008

I thought this topic was quite apropos as a lot of what we read in blogs such as this one is viral. We receive and share information about things we are interested in. We sign up for blogs or newsletters and many of us share the information we receive with others who we know will be interested in having the info, who then do the same thing—pass it on.
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The Internet is Wide Open

December 17, 2008

 

One of the best things about the internet is that it is an open forum for everything. Blogs such as this one have the opportunity to use the format as a means to speak about what most interests the writer while attracting readers who will keep coming back to hear what the writer has to say (presumably, because they like what the writer has to say or, at least, how they say it!). In our blog, we want to continue to discuss a variety of topics that focus on marketing to women, while also exploring how we feel about social causes and the things we believe in, interesting marketing and advertising campaigns, projects and companies with products and services that catch our eye and so on. (I’m sure there are many more things that we will cover and want to cover that I cannot begin to even think about as this post is written)
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