They Broke It!

January 12, 2009

This article is two fold as I am going to attach Seth Godin’s blog post today as it relates to one of his books—of which I read “Meatball Sundae”—and Wedgewood China, which he also wrote about in the book and was featured in an article in the New York Times January 9, 09.
Read the rest of this entry »


What is Viral Marketing?

December 23, 2008

I thought this topic was quite apropos as a lot of what we read in blogs such as this one is viral. We receive and share information about things we are interested in. We sign up for blogs or newsletters and many of us share the information we receive with others who we know will be interested in having the info, who then do the same thing—pass it on.
Read the rest of this entry »

The Internet is Wide Open

December 17, 2008


One of the best things about the internet is that it is an open forum for everything. Blogs such as this one have the opportunity to use the format as a means to speak about what most interests the writer while attracting readers who will keep coming back to hear what the writer has to say (presumably, because they like what the writer has to say or, at least, how they say it!). In our blog, we want to continue to discuss a variety of topics that focus on marketing to women, while also exploring how we feel about social causes and the things we believe in, interesting marketing and advertising campaigns, projects and companies with products and services that catch our eye and so on. (I’m sure there are many more things that we will cover and want to cover that I cannot begin to even think about as this post is written)
Read the rest of this entry »

Headlines Are the Deal Maker!

December 13, 2008

I am definitely a fan of anyone who aims to teach me something new each and everyday. One of my favorite ‘tutors’—and probably one of yours—is Seth Godin. His blog posts teach me something each day and they often do it with a humorous edge that cleverly points out the obvious. I think many of us spend so much time looking to find the answer in some calculated, statistical way (because ‘it can’t possibly be that simple’) that we often miss the point. So many solutions would reveal themselves—brilliant, flashing light bulb moments—if we could just sit still and allow ourselves to ignore the clutter. The jargon. The white noise.
Read the rest of this entry »