Quote for the Day

February 2, 2009

“No one wants a sales pitch from a company. Instead, they want to feel like they know the people behind the products.”

–Crystal King, blogging at Social Media Today


Linking Customers to Sell More Clothes

November 13, 2008

uniqlo-try1111081

We are going to try to provide all sorts of examples of great branding at the same time we discuss the problems, concerns and ways that companies do not speak to women or consumers in a way that encourages them to become brand evangilists.
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