Social Media: for the good of Mankind.

December 10, 2008

Maybe it’s the snow coming down like rain or the aspartame rotting out my brain, but I’ve really been having a hard time focusing lately (Simpson’s nod for those who might be wondering). For the past couple of days, I’ve found myself flitting from one post subject to the next—everything from the suicidal Pepsi Max campaign to how men and women respond to social media. But I’ve been unable to settle on a topic. However, there’s an issue (of sorts) that I haven’t been able to shake. I don’t know why. Perhaps there’s something in it that speaks to my own fears for someone I love very deeply (long story for another day). So permit me to state my case and then I’ll gladly swerve back to discussing the fun side of social media and the new Marketing Democracy.
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“Nike’s not in the business of keeping media companies alive, we’re in the business of connecting with consumers.”

November 25, 2008

I am going to post the link to the article where I found this quote. I think it’s one of the most helpful and insightful articles I have read in quite a while. The title is “Multiscreen Madman” and it’s from the New York Times (yes, one of my favorite sources of information). This article features an interview with Robert Rasmussen, executive creative director of the Nike account at R/GA, AKQA chief creative officer Lars Bastholm and Barbarian Group CEO Benjamin Palmer.
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