Social media now has the attention of many companies these days. Everyone is trying to figure out how to leverage and court the customers they want while providing them with the fuel and fire to become brand evangelists. Most companies forget that understanding the innovators, influencers, critics, spectators and those who choose not to participate at all should become a part of the concepts and format they need to develop in order to engage their target audience.
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Strategy is Key When Building a Social Media Campaign.
November 17, 2008
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Brand Evangelism | Tagged: BLOG, BRAND, BRAND EVANGELISTS, CAMPAIGN, COMPANIES, CONCEPTS, CONNECTIONS, COUNTRY, CRITICS, CUSTOMER, DESIGN, DIGITAL, EVANGELISTS, INFLUENCERS, INFLUENTIAL BLOGGERS, INNOVATORS, MARKETING PROFS, MONEY, NICOLE, PARTICIPATE, PEPSI, ROHIT BHARGAVA, ROI, SOCIAL MEDIA, SPECTATORS, UNDERSTANDING | 
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Posted by bcadgroup
Linking Customers to Sell More Clothes
November 13, 2008
We are going to try to provide all sorts of examples of great branding at the same time we discuss the problems, concerns and ways that companies do not speak to women or consumers in a way that encourages them to become brand evangilists.
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Leave a Comment » | Brand Evangelism | Tagged: AD AGE, BRA TOP, BRAND, BRAND EVANGELISTS, BRANDING, BRILLIANT, BUYERS, CAMPAIGN, COMPANIES, CONSUMERS, CRITERIA, ENGAGING, EXAMPLES, FAVORITE, FOOD, IDEA, JAPAN, JAPANESE WOMEN, MEDIAWORKS, MICROSITE, NICOLE, PROBLEMS, PRODUCTS, RECRUITED, TARGETING CUSTOMERS, TESTIMONIALS, UNIGLO, women | Permalink
Posted by bcadgroup
