Strategy is Key When Building a Social Media Campaign.

November 17, 2008

Social media now has the attention of many companies these days. Everyone is trying to figure out how to leverage and court the customers they want while providing them with the fuel and fire to become brand evangelists. Most companies forget that understanding the innovators, influencers, critics, spectators and those who choose not to participate at all should become a part of the concepts and format they need to develop in order to engage their target audience.
Read the rest of this entry »


Linking Customers to Sell More Clothes

November 13, 2008

uniqlo-try1111081

We are going to try to provide all sorts of examples of great branding at the same time we discuss the problems, concerns and ways that companies do not speak to women or consumers in a way that encourages them to become brand evangilists.
Read the rest of this entry »