December 30, 2008
In most of my postings I have not really shared too many articles dedicated to stats. Boy would my father be proud of this post! As an academic who focused on research and statistics, the facts do always lie in the numbers he would be sure to remind me! There is no question that brand evangelism in 09 will be driven by customer engagement. In these economic times that will affect the entire world—companies will need to utilize tools and marketing channels that will allow them to have a conversation with their customers. These conversations and the sharing of information will be a strong determinate to how you build your brand, share your story—the story that will engage and resonate with your target market.
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Brand Evangelism | Tagged: ASSOCIATION MARKETER, audience, BLOGS, BRAND EVANGELISTS, CONVERSATION, CORPORATE MARKETERS, CUSTOMER ENGAGEMENT, CUTBACKS, DECREASED BUDGETS, E-NEWSLETTERS, INVESTMENT, JOE PULIZZI, JUNTA42, MEDIAPOST, MICROSITES, NICOLE MCKINNEY, ONLINE VIDEO, PUBLISHING/AGENCY/PROFESSIONALS, SOCIAL MEDIA, SUBSCRIBERS, WHITE PAPERS |
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Posted by bcadgroup
November 17, 2008
Social media now has the attention of many companies these days. Everyone is trying to figure out how to leverage and court the customers they want while providing them with the fuel and fire to become brand evangelists. Most companies forget that understanding the innovators, influencers, critics, spectators and those who choose not to participate at all should become a part of the concepts and format they need to develop in order to engage their target audience.
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Brand Evangelism | Tagged: BLOG, BRAND, BRAND EVANGELISTS, CAMPAIGN, COMPANIES, CONCEPTS, CONNECTIONS, COUNTRY, CRITICS, CUSTOMER, DESIGN, DIGITAL, EVANGELISTS, INFLUENCERS, INFLUENTIAL BLOGGERS, INNOVATORS, MARKETING PROFS, MONEY, NICOLE, PARTICIPATE, PEPSI, ROHIT BHARGAVA, ROI, SOCIAL MEDIA, SPECTATORS, UNDERSTANDING |
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Posted by bcadgroup
November 13, 2008

We are going to try to provide all sorts of examples of great branding at the same time we discuss the problems, concerns and ways that companies do not speak to women or consumers in a way that encourages them to become brand evangilists.
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Brand Evangelism | Tagged: AD AGE, BRA TOP, BRAND, BRAND EVANGELISTS, BRANDING, BRILLIANT, BUYERS, CAMPAIGN, COMPANIES, CONSUMERS, CRITERIA, ENGAGING, EXAMPLES, FAVORITE, FOOD, IDEA, JAPAN, JAPANESE WOMEN, MEDIAWORKS, MICROSITE, NICOLE, PROBLEMS, PRODUCTS, RECRUITED, TARGETING CUSTOMERS, TESTIMONIALS, UNIGLO, women |
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Posted by bcadgroup
November 7, 2008
Ghandi said:
“We must be the change we want to see in the world.“
As a dynamic, innovative and smart group of women we want to discuss the ways in which we can make changes and come up with new ideas, so the world begins to see us as important, modern, insightful contributors. By creating offline and online branding experiences that help you find the products and services that represent who you are, living your best life.
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Brand Evangelism | Tagged: BCAD, BCAD BLOG, BCAD GROUP, BRAND EVANGELISTS, COMPANIES, COMPANY BRANDING, CUSTOMER SERVICE, EDUCATE, GHANDI QUOTE, NICOLE MCKINNEY, ONLINE BRANDING, PRODUCT BRANDING, PRODUCT SERVICES, WORLD |
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Posted by bcadgroup