Aggregating Social Media

February 11, 2009

One of the companies that are best utilizing one-to-one marketing channels on all fronts, including utilizing ways to better market to women, is Best Buy. I came across this article today that I think provides a great overview as to the many ways social media can be utilized. It comes from Online Marketing Blog and the post I am going to share is written by Lee Odden.
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Love is Around the corner—Ecommerce tips for Valentines Day

January 28, 2009

In two weeks and a couple of days, love will emerge with a barrage of chocolate hearts, kisses and flowers; the colors red and pink will abound in the rush to find that perfect gift (for that perfect someone) with the aim of sweeping your the object of your affection off their feet. I still remember cutting out Valentines cards for everyone in my grade school class and the excitement I felt that night when I went to sleep—knowing that everyone else was doing the same thing as we geared up for the in-class card exchange the next day.
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Social media builds and amplifies what people find interesting, regardless of where it came from.

January 23, 2009

In 1995 I was returning to Toronto from New York on a routine, almost commuter flight. Just as the plane landed upon our arrival at Pearson Int’l airport, the tires blew and caught fire. The plane skidded across the runway and abruptly stopped amid ambulances, fire trucks, police cars etc. You could see the flames outside the window, which appeared to be close to the engines. Suddenly, the chutes came out and the flurry of fleeing passengers began. People were trying to grab their bags from the upper baggage compartments, stewardesses were screaming for everyone to take off their shoes and get onto the shoot. As you took your turn and entered the door you saw that the drop looked like you were jumping from the CN Tower. With no time to think, you slid down at warp speed to be greeted by someone on the ground shouting for you to run…we ran towards a grassed section well away from the plane that still had flames coming from the tires that had blown and waited for a bus to taking us to a holding terminal. In those days most people did not have a cell phone or laptop—let alone the ability to provide a real-time account of what had happened. Lines formed with people on payphones trying to call their loved ones while sitting there for several hours. Not being in contact with anyone except for those that shared this experience kept this frightening event extremely insular.
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Viral Marketing Campaign Gets Quick Results!

December 24, 2008

In the spirit of sharing at this time of year I wrote about viral marketing in my last post. 2009 is now just around the corner and the premier focus will definitely be answering the question—how will you engage your consumer with the goal of building brand evangelists one person at a time? Read the rest of this entry »


What is Viral Marketing?

December 23, 2008

I thought this topic was quite apropos as a lot of what we read in blogs such as this one is viral. We receive and share information about things we are interested in. We sign up for blogs or newsletters and many of us share the information we receive with others who we know will be interested in having the info, who then do the same thing—pass it on.
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The Internet is Wide Open

December 17, 2008

 

One of the best things about the internet is that it is an open forum for everything. Blogs such as this one have the opportunity to use the format as a means to speak about what most interests the writer while attracting readers who will keep coming back to hear what the writer has to say (presumably, because they like what the writer has to say or, at least, how they say it!). In our blog, we want to continue to discuss a variety of topics that focus on marketing to women, while also exploring how we feel about social causes and the things we believe in, interesting marketing and advertising campaigns, projects and companies with products and services that catch our eye and so on. (I’m sure there are many more things that we will cover and want to cover that I cannot begin to even think about as this post is written)
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Community Organizing is a Worldwide Opportunity.

December 16, 2008

This is definitely the time of year when we start focusing more on how we can contribute to the well being of others. For some, it’s providing clothes, food and toys at local drives; for others, it’s working at a shelter so that each and every person has a hot meal over the holiday season. The holidays are always a time to see those we care about and celebrate all that we are all grateful for. But my hope, and wish, for the coming year is that we all begin to set our sights on how we can take action in our communities and find ways of lifting everyone up all year long. How great would it be if everyone were committed to ensuring that the basic needs of food, shelter, jobs and education for all children were actually met so that we all can flourish?
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