Quote for the Day

February 2, 2009

“No one wants a sales pitch from a company. Instead, they want to feel like they know the people behind the products.”

–Crystal King, blogging at Social Media Today

Advertisements

Heralding the death of non-social media

January 27, 2009

I just read a great article (after which I named this post) in I Media Connection, written by Doug Schumacher. I Media Connection is a marketing community that posts all sorts of great marketing information. This article was as humorous for me as it was informative, as it talks about the fact that even if you make a conscientious effort NOT to participate in social media, it is ultimately inevitable that you already ARE—in so many ways!
Read the rest of this entry »


AMEN! SAY AMEN! AMEN!

January 21, 2009

 

I am reading a book right now called The Travellers Gift by Andy Andrews. It is about the seven decisions that determine personal success. The first decision is that “The buck stops here.” I am responsible for my past and my future. The buck stops here.”
Read the rest of this entry »


Social Media Wins in 09 Marketing Plans

December 30, 2008

In most of my postings I have not really shared too many articles dedicated to stats. Boy would my father be proud of this post! As an academic who focused on research and statistics, the facts do always lie in the numbers he would be sure to remind me! There is no question that brand evangelism in 09 will be driven by customer engagement. In these economic times that will affect the entire world—companies will need to utilize tools and marketing channels that will allow them to have a conversation with their customers. These conversations and the sharing of information will be a strong determinate to how you build your brand, share your story—the story that will engage and resonate with your target market.
Read the rest of this entry »


How Are You Going to Form a Connection to Your Consumers in 2009?

December 6, 2008

I have finally returned to the world of technology after learning how to be effective when your computer and your bberry are no longer at your fingers tips—disconnecting you from all aspects of your life. While I was incommunicado, I had to take a deep breath and think. How am I going to connect with everyone?
Read the rest of this entry »


Who’s to blame when you do your job TOO well?

November 27, 2008

With the growing trend of iCrime—where iPods have become such a “must have” item that kids/teens are willing to beat the crap out of each other for them—a philosophical question has been raised. Do companies that have done TOO good a job of making their product the “latest and greatest” (Apple in this case) share some responsibility for any resulting “negative brand evangelism”?
Read the rest of this entry »


“Nike’s not in the business of keeping media companies alive, we’re in the business of connecting with consumers.”

November 25, 2008

I am going to post the link to the article where I found this quote. I think it’s one of the most helpful and insightful articles I have read in quite a while. The title is “Multiscreen Madman” and it’s from the New York Times (yes, one of my favorite sources of information). This article features an interview with Robert Rasmussen, executive creative director of the Nike account at R/GA, AKQA chief creative officer Lars Bastholm and Barbarian Group CEO Benjamin Palmer.
Read the rest of this entry »