Nicole’s marketing and communications experience and expertise is focused around brand development. She produces memorable (WOW! Comment from satisfied clients) projects that assist in growing a brand. Her passion is rooted in brand strategy development, communications and marketing program development, competitive analysis, sponsorships, publicity, web-site development and production, events and product launches.
Recent client examples include, creating and implementing a strategy to re-brand OEM Consultants Virtual Consultants division as well as their Lean 101 Principles Online Distance Education courses. OEM is a Profit Top 50 company and one of Manitoba’s fastest growing companies for 2007. Rejuvenating the TKO Sports Group boxing and sporting goods brand out of Texas (moved from Hamilton). Restructuring and devising marketing strategy for Umbra, Canada’s premier home accessories company. Professional alliances and corporate partnerships for past projects include Neinkamper, Crabtree and Evelyn, Kerr and Company, SONY, Moet and Chandon, Kitchen Aid and Home Depot to name a few. Past public relations campaigns include George Brown College and Bruce Mau’s Institute without Boundaries, in conjunction with Bruce Mau’s Exhibit Massive Change Art Exhibit. The Massive Change Exhibit was featured in the Vancouver Art Gallery, Art Gallery of Ontario and in Chicago at the Contemporary Museum of Art in 2006. The Massive Change project explored the legacy and potential, the promise and power of design in improving the welfare of humanity.
From 1994-97, Nicole managed the re-introduction and business development of Polo Boys Ralph Lauren, Canada. Polo Ralph Lauren Boys was a division of Oxford Industries. Nicole received a BA degree from SUNY Purchase, NY and a degree from the Fashion Institute of Technology in New York City.