I am reading a book right now called The Travellers Gift by Andy Andrews. It is about the seven decisions that determine personal success. The first decision is that “The buck stops here.” I am responsible for my past and my future. The buck stops here.”

At the end of a spectacular historical day for the world the tone has been set. Change is here and real. The buck stops here. No more excuses. Everyone needs to take ownership of how we all want to move forward in the things we want to accomplish.

As we continue our journey, we have decided to ensure that we SHARE the many ways that we can connect, communicate and cultivate conversation. We believe in one-to-one marketing—speaking in a way that is focused on the individual who is receiving the message and entices them to SHARE that information with someone who will inevitably SHARE that knowledge and pass it on. Brand evangelism can only be realized when the essence of your story, the passion for your products and services, the values that your brand guarantees to impart—is communicated in a way that engages YOU the receiver of that message. Does the brand make you feel that your challenges can be solved?  Does it reflect your values for your family, your friends, your children, your colleagues? Does it encourage you to connect with others? Does it ask you to SHARE the ways that you feel it could be better? Does it ask you to SHARE your ideas—the ones that lead you to put a stake in the ground as a brand evangelist and SHARE that with your community?

I believe that this lesson can best be learned by Barack Obama’s journey to the President of the Unites States. We all have stake in our community. Organizing our communities to engage and connect with one another can lead to opportunities for discussion which leads to SHARING ideas, information, values, challenges and so much more.

What a great way to begin to this new day. Reverend Joseph Lowery, the 87 year-old who was one of the leaders of the civil rights movement and read the impassioned benediction—said in the last line of his prayer Let all who do justice and love mercy say amen and say amen.”

What are you waiting for? Go Get Your SHARE!

Best Nicole


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