Women and the Media

As a women run and owned company we always want to find information and resources that will propel women forward, while educating and informing businesses on how they too can better target this most important demographic. They say that this is “the age of diversity.” And thanks to the election of Barack Obama, President elect for the United States, and the media coverage that election process has garnered, that description certainly seems to ring true.

I came across a site that I hope many women already know about. It’s called “The Women’s Media Center.” Their tag is “Making the female half of the world visible and powerful in the media.” I have copied and pasted directly a couple of sections about who they are for you to read now, but urge everyone to visit this very informative site.

About the WMC:
The Women’s Media Center strives to make women visible and powerful in the media. From our founding in 2005 by some of the best minds in the feminist movement and the media industry to our advocacy and media relations work today, we are part of a strong feminist tradition that seeks to hold the media accountable for presenting the world as we know it.
 

Why does this matter?

Every day when women turn on the news, open the paper, or log on to the Internet, they see a world that, as shaped by the media, is missing something. What’s missing are the women: women reporters, women’s voices, and women stories. From the reporter’s desk to the executive suite, men are overwhelmingly the ones making the decision about what we see in the media. Our resources page links to numerous studies and surveys about this crisis in representation, but we feel that the critical stat is this: Women hold just 3 percent of so-called “clout” positions in the media. This dearth of women impacts everything from story selection to hiring practices. Without women decision makers in the news room, important stories too often go untold. Without women, our view of the world as shaped by the media is dangerously incomplete.

We believe that women’s voices and women’s stories are crucial components in creating a media that is truly reflective of our society.  Our mission is two-fold: First, we help women to participate at the highest levels of media, as reporters, sources, and savvy consumers. Second, we hold the media accountable for accurately representing the 51+ percent of the world that is female.
 

We help women to participate at the highest levels of media—as reporters, sources and consumers

Through our programs, we provide women with the tools and information they need to be agents of change in the media. We provide media training and outreach support to help amplify women’s voices. Through our relationships with both traditional and new media, we provide women with access to the decision makers in the news room, along with support in developing and executing a robust media strategy. And we’re building connections between women and the story tellers through programs like Women in Entertainment, Progressive Women’s Voices, and our Communications Desk.

At the same time, we serve as a platform and a sounding board to amplify women’s voices in the media. Our Web site, www.womensmediacenter.com showcases women’s voices and women’s stories every day. We help women to cultivate their voices and to share their stories through our exclusive content—content and stories which we then pitch to the online and traditional media. Meanwhile, our blog facilitates an ongoing discussion between women inside and outside of the media to talk about issues of representation.

I think what truly inspired me to draw attention to this site was the stat that says women hold just 3% of positions in the media! As we move into 2009 I am sure that we can all adopt their mission as our own. “Our mission is to assure that women and women’s experiences are reflected in the media just as women are present everywhere in the real world; that women are represented as local, national, and global sources for and subjects of the media; and that women media professionals have equal opportunities for employment and advancement.”

Best Nicole

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