There is a saying that says beauty is only skin deep. I truly believe and live each day as a woman who sees beauty in individuality. But while I do believe and live in that sense of importance for ones true self – for many women and tween/teen girls—beauty is directly related and decided by the endless barrage of media that tells us a women must be tall and thin with a long mane of gorgeously coiffed hair and dressed in fabulous designer clothes to be qualified to be beautiful.
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Desperately Seeking Beauty
January 9, 2009
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Marketing to Women | Tagged: ANNE K REAM, BEAUTY, BRAND STRATEGY, girls, NICOLE MCKINNEY, SKIN DEEP, TARGET MARKET, TEEN GIRLS, THE CHICAGO TRIBUNE, TWEEN GIRLS, woman | 
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Posted by bcadgroup
Who do you think you’re talking to?
November 8, 2008
Every woman is a unique being with her own thoughts, dreams and priorities. Every woman
is powerful, independent and vulnerable.
Most importantly, every woman has her own voice. And if you want them to listen to you, you better start listening to them.
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Marketing to Women | Tagged: listen, powerful, talking, woman, women | 
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Posted by bcadgroup
