“No one wants a sales pitch from a company. Instead, they want to feel like they know the people behind the products.”
–Crystal King, blogging at Social Media Today
Quote for the Day
February 2, 2009
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Brand Evangelism | Tagged: COMPANY, NICOLE MCKINNEY, PEOPLE, PRODUCTS, QUOTE OF THE DAY, SALES PITCH | 
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Posted by bcadgroup
Linking Customers to Sell More Clothes
November 13, 2008
We are going to try to provide all sorts of examples of great branding at the same time we discuss the problems, concerns and ways that companies do not speak to women or consumers in a way that encourages them to become brand evangilists.
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Brand Evangelism | Tagged: AD AGE, BRA TOP, BRAND, BRAND EVANGELISTS, BRANDING, BRILLIANT, BUYERS, CAMPAIGN, COMPANIES, CONSUMERS, CRITERIA, ENGAGING, EXAMPLES, FAVORITE, FOOD, IDEA, JAPAN, JAPANESE WOMEN, MEDIAWORKS, MICROSITE, NICOLE, PROBLEMS, PRODUCTS, RECRUITED, TARGETING CUSTOMERS, TESTIMONIALS, UNIGLO, women | 
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Posted by bcadgroup
