Aggregating Social Media

One of the companies that are best utilizing one-to-one marketing channels on all fronts, including utilizing ways to better market to women, is Best Buy. I came across this article today that I think provides a great overview as to the many ways social media can be utilized. It comes from Online Marketing Blog and the post I am going to share is written by Lee Odden.

Quote for the Day

“No one wants a sales pitch from a company. Instead, they want to feel like they know the people behind the products.”

–Crystal King, blogging at Social Media Today

A Great Moment in History

Today it happened. I wrote about it in my last post. Equal pay for equal work. Today President Obama made such a poingnant speech as he signed the Lilly Ledbetter bill that I thought that sharing the story was an important way to high-lite some of the magnificent women that are paving the way for all of us.

Love is Around the corner—Ecommerce tips for Valentines Day

In two weeks and a couple of days, love will emerge with a barrage of chocolate hearts, kisses and flowers; the colors red and pink will abound in the rush to find that perfect gift (for that perfect someone) with the aim of sweeping your the object of your affection off their feet. I still remember cutting out Valentines cards for everyone in my grade school class and the excitement I felt that night when I went to sleep—knowing that everyone else was doing the same thing as we geared up for the in-class card exchange the next day.

Yahoo names new CEO

In 2009 women still lag behind in math, science and technology. That being said, it is great to see that at the onset of a New Year another women has been named CEO for Yahoo.

Desperately Seeking Beauty

There is a saying that says beauty is only skin deep. I truly believe and live each day as a woman who sees beauty in individuality. But while I do believe and live in that sense of importance for ones true self – for many women and tween/teen girls—beauty is directly related and decided by the endless barrage of media that tells us a women must be tall and thin with a long mane of gorgeously coiffed hair and dressed in fabulous designer clothes to be qualified to be beautiful.

This Time It’s Personal!

 

Happy 2009 everyone! I thought I would start the New Year on a personal note. As many of our readers know we love technology and the many social media tools such as our blog, that grant a forum for us to speak about the things that we feel are relevant, interesting and educational.

Social Media Wins in 09 Marketing Plans

In most of my postings I have not really shared too many articles dedicated to stats. Boy would my father be proud of this post! As an academic who focused on research and statistics, the facts do always lie in the numbers he would be sure to remind me! There is no question that brand evangelism in 09 will be driven by customer engagement. In these economic times that will affect the entire world—companies will need to utilize tools and marketing channels that will allow them to have a conversation with their customers. These conversations and the sharing of information will be a strong determinate to how you build your brand, share your story—the story that will engage and resonate with your target market.

Timeless and Time-Tested Warren Buffett Watch Predictions

I am definitely a Warren Buffet fan. I have told all of my friends and family as well as business colleagues that I see only success for our company. I have named myself “Nicole Warren Buffet Mckinney” and see only a steady stream of positive opportunities as we approach 2009. With that said many take time to reflect as the last days of the year wind down and come up with resolutions that they set for the incoming year. Most times those resolutions are long forgotten as the New Year arrives and everyone gets into the flow of the holiday season now past.

What is Viral Marketing?

I thought this topic was quite apropos as a lot of what we read in blogs such as this one is viral. We receive and share information about things we are interested in. We sign up for blogs or newsletters and many of us share the information we receive with others who we know will be interested in having the info, who then do the same thing—pass it on.