Heralding the death of non-social media

I just read a great article (after which I named this post) in I Media Connection, written by Doug Schumacher. I Media Connection is a marketing community that posts all sorts of great marketing information. This article was as humorous for me as it was informative, as it talks about the fact that even if you make a conscientious effort NOT to participate in social media, it is ultimately inevitable that you already ARE—in so many ways!

AMEN! SAY AMEN! AMEN!

 

I am reading a book right now called The Travellers Gift by Andy Andrews. It is about the seven decisions that determine personal success. The first decision is that “The buck stops here.” I am responsible for my past and my future. The buck stops here.”

Strategy is Key When Building a Social Media Campaign.

Social media now has the attention of many companies these days. Everyone is trying to figure out how to leverage and court the customers they want while providing them with the fuel and fire to become brand evangelists. Most companies forget that understanding the innovators, influencers, critics, spectators and those who choose not to participate at all should become a part of the concepts and format they need to develop in order to engage their target audience.

Linking Customers to Sell More Clothes

We are going to try to provide all sorts of examples of great branding at the same time we discuss the problems, concerns and ways that companies do not speak to women or consumers in a way that encourages them to become brand evangilists.