Social Media Wins in 09 Marketing Plans

In most of my postings I have not really shared too many articles dedicated to stats. Boy would my father be proud of this post! As an academic who focused on research and statistics, the facts do always lie in the numbers he would be sure to remind me! There is no question that brand evangelism in 09 will be driven by customer engagement. In these economic times that will affect the entire world—companies will need to utilize tools and marketing channels that will allow them to have a conversation with their customers. These conversations and the sharing of information will be a strong determinate to how you build your brand, share your story—the story that will engage and resonate with your target market.

What is Viral Marketing?

I thought this topic was quite apropos as a lot of what we read in blogs such as this one is viral. We receive and share information about things we are interested in. We sign up for blogs or newsletters and many of us share the information we receive with others who we know will be interested in having the info, who then do the same thing—pass it on.

The Internet is Wide Open

 

One of the best things about the internet is that it is an open forum for everything. Blogs such as this one have the opportunity to use the format as a means to speak about what most interests the writer while attracting readers who will keep coming back to hear what the writer has to say (presumably, because they like what the writer has to say or, at least, how they say it!). In our blog, we want to continue to discuss a variety of topics that focus on marketing to women, while also exploring how we feel about social causes and the things we believe in, interesting marketing and advertising campaigns, projects and companies with products and services that catch our eye and so on. (I’m sure there are many more things that we will cover and want to cover that I cannot begin to even think about as this post is written)

Yes, Twitter is a News Source!

I was reading today, as per my regular caffeine-fueled morning ritual, and I happened to come across a rather interesting article in The Globe and Mail (to which this article owes its name).

Ready Set GO! Online Retailers Embrace Web 2.0 This Holiday Season.

If you’ve been following my posts, you may have begun to recognize a familiar pattern. One that involves me wading daily through all sorts of trend reports, ezines, e-mails and blogs from every industry you can imagine. In my world, meetings never begin before noon (that’s if I have anything to say about it) and my morning kicks off with a potent cup of joe and a mountain of mail overflowing in my inbox.

Charter For Compassion

With a background and passion for fashion and lifestyle trends, I read many blogs and ezines. Each week I receive a report from Splendora Style Forecast. Amongst the usual celebrity fashion sightings and alerts to some of fashion’s more fabulous things, Gina Pell, content chief and founder, writes and brings attention to some phenomenal issues that beautifully meld with the goings on in the world of lifestyle, fashion and culture.