Who do you think you’re talking to?

Every woman is a unique being with her own thoughts, dreams and priorities. Every woman 
is powerful, independent and vulnerable.
Most importantly, every woman has her own voice. And if you want them to listen to you, you better start listening to them.

All Posts For Share connect.create.cultivate Can Now Be Found at www.bcadgroup.com

Hi Everyone,

Thank you so much for returning daily to read our posts. We will continue to share with you our thoughts, ideas, musings and rants. Please continue to find us at www.bcadgroup.com.

Best Nicole

Aggregating Social Media

One of the companies that are best utilizing one-to-one marketing channels on all fronts, including utilizing ways to better market to women, is Best Buy. I came across this article today that I think provides a great overview as to the many ways social media can be utilized. It comes from Online Marketing Blog and the post I am going to share is written by Lee Odden.

“You miss 100% of the shots you never take.”

-Wayne Gretzky,
Canadian professional ice hockey player

Stand with the Women and Girls of Congo

I received an email from my friend Anne Ream’s foundation The Voices and Faces Project—a documentary initiative created to bring the testimony of sexual violence survivors to the attention of the public:

“we have seen first hand how difficult it is for women to come forward with their testimony”.

Share Your Favorite Social Media Sites Focused on Women!

I have spent much of my time on this blog sharing with you all of the articles and information that I have read—with the hope that it will help you better find ways to build one-to-one marketing strategies and channels.

I want to hear from you! What are some of your favorite  social media sites for women and business? What are some of your favorite social media sites that are focused on women in general? I look forward to hearing about some of your favorite blogs, best posts, sites and articles. As they come in I will feature these sites in my regular posts and let everyone one know who selected them!

Best Nicole

Innovate Like Chris Rock

I am the girl who is always looking to be challenged and grow. How does one do that in a way that stretches you? That lets you test the waters in a way that allows for innovation? For me, that means taking risks—putting myself out there in a way that still affords me a lifeline as I discover which risks are worth taking and which ones lead to dead ends. I especially love the ones go no where—as they allow me to see that by taking another approach I can help our business continue to be creative, innovative and unique in our offering at a time when everyone is looking to find a niche that keeps them in the game.

Quote for the Day

“No one wants a sales pitch from a company. Instead, they want to feel like they know the people behind the products.”

–Crystal King, blogging at Social Media Today

A Great Moment in History

Today it happened. I wrote about it in my last post. Equal pay for equal work. Today President Obama made such a poingnant speech as he signed the Lilly Ledbetter bill that I thought that sharing the story was an important way to high-lite some of the magnificent women that are paving the way for all of us.

Equal Pay for Equal Work—It’s About Time!

 

Well into his first full week as President of the United States, Barack Obama—with the backing of the US Congress—is signing into legislation equal pay for equal work! Woot as many say on twitter when someone loves something.

Love is Around the corner—Ecommerce tips for Valentines Day

In two weeks and a couple of days, love will emerge with a barrage of chocolate hearts, kisses and flowers; the colors red and pink will abound in the rush to find that perfect gift (for that perfect someone) with the aim of sweeping your the object of your affection off their feet. I still remember cutting out Valentines cards for everyone in my grade school class and the excitement I felt that night when I went to sleep—knowing that everyone else was doing the same thing as we geared up for the in-class card exchange the next day.